Who We Are

Rona Fried, Ph.D.
Rona Fried is founder and CEO of SustainableBusiness.com, a global news and networking website dedicated to green business. Online since 1996, the website was one of the first in the world to focus on green business news, green jobs and green investing.

Rona is widely known for her deep knowledge that cuts across all green business sectors and environmental issues in general. She is widely quoted as an expert in green business and writes many hundreds of articles a year on these topics, including commentaries for Nasdaq, The Hill, and her column in Solar Today.

Known as a thought leader in the field, SustainableBusiness.com provides daily green business news that cuts across all relevant sectors including climate change, renewable energy, energy efficiency, green building, the organic industry, corporate sustainability, legislation and policy trends and all subjects that impact sustainability. SustainableBusiness.com also runs Green Dream Jobs, a leading national green jobs service, and produces two directories – one that profiles green degree programs around the world and another that profiles investors focused on financing green businesses.

For nine years, SustainableBusiness.com produced Progressive Investor, one of the few green investment newsletters worldwide. Because of her knowledge of green stocks worldwide, she serves on the Advisory board of three clean energy indexes: WilderHill Clean Energy Index (ECO), the benchmark for the bellweather Powershares Clean Energy ETF (PBW); WilderHill New Energy Global Innovation Index (NEX), the benchmark for Powershares Global Clean Energy ETF (PBD); and PowerShares WilderHill Progressive Energy (PUW). She developed – and maintains – Nasdaq’s Green Economy Index, including two water ETFs: PowerShares Global Water ETF (PIO) and PowerShares Water Resources ETF (PHO).

Rona received her Ph.D. in Social/Organizational Psychology from SUNY/Buffalo in 1982, and her B.A. in Psychology from University of Wisconsin/Madison in 1976 (a long time ago!). She is a passionate environmentalist, living for wildlife and wild places.

WilderShares, 2240 Encinitas Blvd., Ste D-30, Encinitas, CA 92024. 760-634-1358 info@WilderShares.com.

© Copyright 2004-2018 WilderShares. All rights reserved.